The revenue-share math: when CW Ops costs you nothing, and when it costs the most

Fast answer

In a month where you make no net profit, CommonWealth Ops costs you EUR 49 — the base subscription, nothing more. At EUR 5,000 monthly net profit you owe EUR 49 + EUR 1,000 = EUR 1,049. The number rises with your profit because the 20% is a share of the profit CW Ops helps operate, not a flat tool fee. It is EUR 0 in any month you do not profit, and it is the same 20% for every operator — the tier only changes how much CW Ops does for you, never the percentage.

How the 20% is calculated

The formula is exactly:

``` netprofit = grossrevenue - adspend - productcost - shipping_cost share = max(0, net_profit) × 0.20 monthly_total = 49 + share ```

There is no threshold and no minimum. The 20% applies to net profit from the first euro of profit; if net profit is zero or negative, the share is zero. Gross revenue is read directly from your connected Shopify store and labelled verified; product and shipping costs are figures you declare each month.

Worked example for a EUR 2,000 net profit month: ``` share = 2000 × 0.20 = 400.00 monthly_total = 49 + 400 = 449.00 EUR ```

The share is invoiced via Stripe within 7 days of the month closing.

Five scenarios, side by side

Scenario A — Unprofitable or break-even month

Gross revenue EUR 8,000, ad spend EUR 4,200, product cost EUR 3,500, shipping EUR 300. Net profit = EUR 0.

``` Revenue share: 0.00 EUR (20% of zero is zero) You pay: 49.00 EUR (just the base subscription) ```

The month that did not work costs you only the base. The share structure carries no penalty for a bad month — CW Ops earns from your profit or it earns nothing on top of the EUR 49.

Scenario B — Early traction (EUR 1,000 net)

Gross revenue EUR 10,000, ad spend EUR 4,500, product cost EUR 4,200, shipping EUR 300. Net profit = EUR 1,000.

``` Revenue share: 200.00 EUR (1000 × 0.20) You pay: 249.00 EUR (49 base + 200 share) ```

The first profitable months are when CW Ops starts to share in the upside — and only then.

Scenario C — Working business (EUR 5,000 net)

Gross revenue EUR 25,000, ad spend EUR 7,500, product cost EUR 12,000, shipping EUR 500. Net profit = EUR 5,000.

``` Revenue share: 1,000.00 EUR (5000 × 0.20) You pay: 1,049.00 EUR (49 base + 1,000 share) ```

You keep EUR 4,000 of the EUR 5,000. The EUR 1,000 is the price of having CW Ops operate the commerce that produced the profit — store, creative, campaigns, optimization, at the service level your tier defines.

Scenario D — Scaling (EUR 15,000 net)

Gross revenue EUR 60,000, ad spend EUR 16,500, product cost EUR 27,000, shipping EUR 1,500. Net profit = EUR 15,000.

``` Revenue share: 3,000.00 EUR (15000 × 0.20) You pay: 3,049.00 EUR (49 base + 3,000 share) ```

You keep EUR 12,000. The share grows because the profit grew — that is the alignment working as designed, not a penalty for scaling.

Scenario E — Senior operator (EUR 40,000 net)

Gross revenue EUR 150,000, ad spend EUR 45,000, product cost EUR 60,000, shipping EUR 5,000. Net profit = EUR 40,000.

``` Revenue share: 8,000.00 EUR (40000 × 0.20) You pay: 8,049.00 EUR (49 base + 8,000 share) ```

You keep EUR 32,000. At this scale the 20% is a large absolute number — and the right question stops being "is this cheaper than a tool" and becomes "is CW Ops still operating enough of this business to earn a fifth of its profit?" If the answer is no, the Stripe portal cancellation is one click and you keep 100%.

The honest framing

A 20% share of net profit is not a passive intelligence-tool fee — a tool charges the same whether you profit or not. The 20% is priced like an operating partner: it applies only to profit, only while CW Ops is operating the commerce, and it is EUR 0 in any month you do not profit. The EUR 49 base buys the intelligence layer (continuous Meta + TikTok competitor surveillance, ranked weekly); the 20% buys the operation on top of it.

That is the whole logic of the model: CW Ops earns more only when you earn more, and nothing extra when you do not. If a month ever feels like the 20% is buying less operation than it costs, cancelling is one click and the share stops with it. The clarity is the point.